| The Hollywood Reporter's 2004 Showmanship Awards |
Jason Stuart hosted this event and was very funny. This award show is for the theatre owners and their
employees.
The marketing and publicity people at studios work hard to get the word out about movies opening. But if you
own a movie theatre, then you have to think about promoting the movies even more in the theatre you own.
With many cities having more than one movie theatre complex owner has to think about how to get people into
their movie theatre. Well, there are some very hard working theatre owners and their employees that have
gone the extra mile in publicity for their theatres. The Hollywood Reporter awards honor these hard working
people with awards, which are presented at ShoWest.
One theatre complex had a pirate theme for "Pirates of the Caribbean" and another had a "Lora Croft Tomb
Raider" theme. All these were wonderfully presented for the movie-goers. These award-winning ideas show
you that there is more to working or owning a movie theatre complex than just opening the doors everyday.
So next time you go to the movies look around the theatre, and think about how much work the employees go
into getting things ready for you.
Showmanship Award Winners, receive the "Showmanship Award," certificate of excellence, $1,000 check, and
a free trip to ShoWest:
Best Use of Newspaper:
"X2: X-Men United"
Joseph A. Girouard
Brenden Theatres Las Vegas 14 at the Palms Casino, Las Vegas
Joseph A. Girouard, director of Corporate Relations and Promotions for the Brenden Theatres Las Vegas
accepted the award. "It was the third highest three-day opening for a single theater in the market behind
Spider-Man and The Matrix Reloaded," Girouard said. It is not easy competing in Las Vegas, getting a local
audience into a theatre is hard when you are located inside a casino not far from the Las Vegas Strip...but they
did it!
Best Presentation Binder :
"Pirates of the Caribbean: The Curse of the Black Pearl"
Sherry Gartley
The Movie Experience 17 at California Oaks, Murrieta, Calif.
Best Cross Promotion:
"Die Another Day"
Todd Hiler
Celebration! Cinema, Lansing, Mich.
Best In-Theater Display:
"Sinbad: Legend of the Seven Seas"
Jodi Pine
Muvico Pointe 21, Orlando, Fla.
Best Community:
Outreach
Kids Week
Jeremy Kress
Studio 28, Grand Rapids, Mich.
Best Use of Media/Stunts:
"2 Fast 2 Furious"
Nancy Chevres
Muvico Paradise 24, Davie, Fla.
Gold Heart Award for Philanthropy*:
Andrew Sherbin
Famous Players, Toronto
*The “Philanthropy” award is for charitable work. Money raised for selling "Gold Heart" pins
goes to ©2003 Variety--The Children's Charity. Ask your movie theatre about "Gold Heart" pins.
employees.
The marketing and publicity people at studios work hard to get the word out about movies opening. But if you
own a movie theatre, then you have to think about promoting the movies even more in the theatre you own.
With many cities having more than one movie theatre complex owner has to think about how to get people into
their movie theatre. Well, there are some very hard working theatre owners and their employees that have
gone the extra mile in publicity for their theatres. The Hollywood Reporter awards honor these hard working
people with awards, which are presented at ShoWest.
One theatre complex had a pirate theme for "Pirates of the Caribbean" and another had a "Lora Croft Tomb
Raider" theme. All these were wonderfully presented for the movie-goers. These award-winning ideas show
you that there is more to working or owning a movie theatre complex than just opening the doors everyday.
So next time you go to the movies look around the theatre, and think about how much work the employees go
into getting things ready for you.
Showmanship Award Winners, receive the "Showmanship Award," certificate of excellence, $1,000 check, and
a free trip to ShoWest:
Best Use of Newspaper:
"X2: X-Men United"
Joseph A. Girouard
Brenden Theatres Las Vegas 14 at the Palms Casino, Las Vegas
Joseph A. Girouard, director of Corporate Relations and Promotions for the Brenden Theatres Las Vegas
accepted the award. "It was the third highest three-day opening for a single theater in the market behind
Spider-Man and The Matrix Reloaded," Girouard said. It is not easy competing in Las Vegas, getting a local
audience into a theatre is hard when you are located inside a casino not far from the Las Vegas Strip...but they
did it!
Best Presentation Binder :
"Pirates of the Caribbean: The Curse of the Black Pearl"
Sherry Gartley
The Movie Experience 17 at California Oaks, Murrieta, Calif.
Best Cross Promotion:
"Die Another Day"
Todd Hiler
Celebration! Cinema, Lansing, Mich.
Best In-Theater Display:
"Sinbad: Legend of the Seven Seas"
Jodi Pine
Muvico Pointe 21, Orlando, Fla.
Best Community:
Outreach
Kids Week
Jeremy Kress
Studio 28, Grand Rapids, Mich.
Best Use of Media/Stunts:
"2 Fast 2 Furious"
Nancy Chevres
Muvico Paradise 24, Davie, Fla.
Gold Heart Award for Philanthropy*:
Andrew Sherbin
Famous Players, Toronto
*The “Philanthropy” award is for charitable work. Money raised for selling "Gold Heart" pins
goes to ©2003 Variety--The Children's Charity. Ask your movie theatre about "Gold Heart" pins.
Vegas' Arts & Entertainment Corner
Lights -- Camera -- Action!
